Our investment in Atelier: the AWS for product development

A leading team, founded by a serial entrepreneur and an industry expert

Nick Benson, CEO and co-founder of Atelier, experienced this problem first-hand as he launched and managed his own men’s skincare brand over the years. He found that it would typically take 12 to 18 months to build a new product line, with minimum order requirements of at least 60,000 units per SKU.

The white-hot creator economy

Atelier is more than a ‘marketplace’, with the bold ambition to be a worldwide ‘creator hub’. It’s compelling value proposition centres on lowering the entry cost and cost of failure for creators in a scalable way by providing them with the tools and necessary infrastructure to launch and ramp up their product lines as demand takes off.

Strong market opportunity for D2C products in beauty, health and lifestyle

Initially, Atelier plans to focus on the beauty, wellness, pet care and household cleaning verticals. This is a huge global market that we believe is upwards of US$100 billion and is continuing to expand rapidly.

Atelier is continuously evolving

Atelier will use this injection of capital to build out their managed technology platform and have plans to create further value for their customers along their product journey. Atelier’s vision is to move towards a marketplace model that will give customers complete autonomy and transparency over their supply chain. This will allow creators to order a test product immediately, by selecting their product packaging and design in a ‘self-serve’ way and automate the re-ordering process.

An exciting and enduring partnership

We could not be prouder to continue to partner with Nick Benson, Nick Hudson and the awesome Atelier team on their mission to ensure creators have more agency in the way they can launch and scale their product lines.



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